PPC Lincolnshire
Since 2008, we have helped Lincolnshire businesses gain results and a positive return on investment with their PPC campaigns. To find out, how you can generate leads quickly from our PPC Service, get in touch.
What Is PPC?
PPC, short for pay-per-click, is an internet marketing model where advertisers enter an auction to appear on the first page of the Google search results, and then you are charged when someone clicks on your ad.
Why Is A Highly Optimised PPC Campaign Crucial For Your Business?
If your PPC campaign is poorly optimised, it will cost you more money than it needs to!
To make it fair for all advertisers, Google rewards businesses that have highly relevant and concise PPC campaigns, in the form of a Quality Score. Each keyword is assigned a Quality Score ranging from 1 to 10.
If you have a Quality Score of 10, with 10 being the highest, you will be given a 50% discount on your keyword bid. If you have a keyword with a Quality Score of 1, you will be paying up to 400% more for the same keyword. It pays to have a highly targeted and well-optimised campaign.
A more effective PPC campaign results in more visits at a cheaper cost per click and ultimately, a more reasonable cost per lead.
The Benefits Of PPC For Your Lincolnshire Based Business?
Gain More Enquiries Quickly
With PPC, you can appear at the top of Google and determine which key phrases and search queries are profitable for your business.
Full Control Of Your Budget
On Google Ads, you can choose from a variety of settings to laser focus your marketing efforts, including:
• The location down to postcode targeting
• The days and hours of the week you would like your campaigns to run
• You can target gender and age demographics
• Target mobile and desktop users
• You can control the daily budgets
Evidence Based Advertising
Google is the world’s largest advertising agency and once you have got a successful PPC running, and with sustained effort, you can generate leads and boost your return on investment on a consistent basis.
New To PPC? You Need A Specialist & Here Is Why!
PPC can be a very profitable source of leads and sales for your business, and at the same time, it can be extremely dangerous to your wallet if you do not know Google’s settings. For someone that is new to PPC, it is critical to know where these financially draining pitfalls are within Google Ads. By not having the correct settings on your Google Ads, you could be wasting hundreds, if not thousands, of pounds of your PPC budget.
It’s Crucial To Have Your PPC Campaign Set Up Correctly
A wasted PPC budget is going to impact your cash flow and your bottomline. At Box Jump Marketing, we specialise in PPC campaigns, offer laser-focused campaigns to increase your return in investment. When PPC is set up correctly, this can be a highly effective lead generation tool for your business.
Why Choose Box Jump Marketing For Your PPC Campaigns?
Our PPC Experience
Since 2008, we have worked with a diverse range of industries including law firms, scaffolders, plant hire firms, physiotherapists, private medical treatment providers, construction services, hotels, IT companies, tourist attractions, digital marketing agencies, FE colleges & car dealerships.
With this extensive experience, we have a solid grasp on which key phrases would benefit your campaigns and be profitable for your business.
We Specialise In Cost Effective PPC Campaigns
Google Ads changes frequently and is an extremely powerful tool. We have gained over 10 years of hands-on experience with PPC and know how to create campaigns that result in a solid return on investment. Since 2008, we have studied and applied Google’s best practices for PPC. Over that time, we have helped companies to reduce their cost per click, reduce their cost per lead and increase their return on investment.
We Are Honest, Reliable & Work On Evidence-Based Data
With PPC advertising, we have some much data available that allows us to make informed decisions on how to improve the performance of your campaigns. At Box Jump Marketing, we always focus on what is working and reduce wastage.